Bold Design That Turns Heads
Launched on August 15, 2024, the Mahindra Thar Roxx, a 5-door evolution of the iconic Thar, redefines rugged style. Its boxy frame, six-slat grille, round LED headlights with C-shaped DRLs, and connected LED taillights rival the Maruti Suzuki Fronx’s modern vibe. Offered in seven colors—Deep Forest, Everest White, Stealth Black, Battleship Grey, Burnt Sienna, Nebula Blue, and Tango Red—it spans 4628 mm long, 1916 mm wide, 1924 mm high, with a 2850 mm wheelbase and 219 mm ground clearance, balancing urban agility and off-road prowess. The 19-inch alloys and flared fenders make it a magnet for SUV fans.
Power-Packed Performance
The Thar Roxx boasts a 2.0L mStallion turbo-petrol (160–174 bhp, 330–380 Nm) or 2.2L mHawk diesel (150–172 bhp, 330–370 Nm), paired with 6-speed manual or automatic transmissions. Rear-wheel drive is standard, with 4×4 on diesel models, featuring terrain modes (Snow, Sand, Mud) and 650 mm water-wading capacity. ARAI mileage ranges from 12.4–15.2 kmpl (real-world ~10–12 kmpl city, 14–15 kmpl highway), with a 57-liter tank offering 570–684 km, less efficient than the TVS Apache RTR 160 4V but adventure-ready, unlike the Hero Hunk 150’s commuter focus.
Luxurious Cabin and Smart Tech
The Thar Roxx’s Mocha Brown interior (4×4 variants) features leatherette seats, a 10.25-inch touchscreen with AdrenoX, and a digital driver display with wireless Android Auto, Apple CarPlay, and smartwatch connectivity. Top AX7L trims add a panoramic sunroof, Harman Kardon 9-speaker audio, ventilated seats, and a 360-degree camera, outclassing the TVS XL100’s basics. The 644-liter boot and 5-seater layout suit families, though rear headroom is tight compared to the Maruti Ertiga, with a comfy ride that’s bouncy at low speeds.
Top-Tier Safety and Off-Road Grit
With a 5-star Bharat NCAP rating (31.09/32 adult, 45/49 child), the Thar Roxx offers six airbags, Level 2 ADAS (adaptive cruise, lane-keep, auto braking), and a brake-locking differential, surpassing the Piaggio Ape E-City’s safety. Its 4th-generation ladder-frame chassis, 41.7° approach, and 36.1° departure angles conquer tough terrains, while electric steering aids city driving, though body roll persists unlike the Hyundai Creta. It’s built for adventure with unmatched durability.
Price, Popularity, and Availability
Starting at ₹12.99 lakh (petrol MT) and ₹13.99 lakh (diesel MT), topping out at ₹23.09 lakh (ex-showroom, Delhi), on-road prices hit ₹14.81–26.86 lakh. With 22 variants (MX1 to AX7L), it undercuts the Kia Seltos and rivals the Maruti Jimny, drawing 1.76 lakh bookings in its first hour. Available at Mahindra dealers, auto.mahindra.com, or CarWale, the Thar Roxx, like a rare 1943 Lincoln Wheat Penny, is a stylish, powerful SUV stealing hearts in 2025.
Specifications
| Feature | Details |
|---|---|
| Price | ₹12.99 lakh–₹23.09 lakh (ex-showroom, Delhi); ₹14.81–26.86 lakh (on-road, Delhi) |
| Engines | 2.0L turbo-petrol (160–174 bhp, 330–380 Nm); 2.2L diesel (150–172 bhp, 330–370 Nm) |
| Mileage | 12.4–15.2 kmpl (ARAI); ~10–12 kmpl city, 14–15 kmpl highway |
| Transmission | 6-speed manual or automatic; RWD or 4×4 (diesel only) |
| Dimensions | 4628 mm (L), 1916 mm (W), 1924 mm (H); 2850 mm wheelbase |
| Boot Space | 644 liters (expandable with 60:40 split rear seats) |
| Ground Clearance | 219 mm |
| Suspension | Front: Double wishbone; Rear: Multi-link with Watt’s linkage |
| Brakes | Front: Disc; Rear: Disc (4×4), Drum (RWD); ABS with EBD |
| Tires | 255/65 R18 or 255/60 R19 (alloy wheels) |
| Fuel Tank | 57 liters |
| Features | 10.25-inch touchscreen/display, panoramic sunroof, Harman Kardon audio, ADAS |
| Safety | 6 airbags, Level 2 ADAS, 360° camera, BLD, 5-star Bharat NCAP |
| Colors | Deep Forest, Everest White, Stealth Black, Battleship Grey, Burnt Sienna, Nebula Blue, Tango Red |
| Availability | Mahindra dealers, auto.mahindra.com, CarWale, ZigWheels; Launched August 15, 2024 |